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Passive Income in Pajamas: 7 Digital Products You Can Create This Weekend

April 4, 2025
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7 Digital Products You Can Totally Make This Weekend

(Even if you’re running on caffeine and chaos)

If you’ve been waiting for a sign to start creating passive income—this is it. You don’t need a design degree, a six-figure audience, or a perfectly clean workspace (mine currently has Legos and coffee rings). What you do need? A few solid ideas and a little follow-through.

Here are 7 digital products I either have created or know you can knock out over a weekend—because real life doesn’t have a pause button.


1. 📅 Printable Planners

Think: meal planners, budget sheets, daily checklists, homeschool logs—you name it. These are wildly popular on Etsy and Pinterest because people love organization (even if they never actually use the planner they bought… just saying).

Pro tip: Use Canva to design them, save as PDFs, and boom—you’ve got a passive product ready to upload and sell.


2. 📘 Ebooks

Have something you know well? Write it down. Self-help, how-tos, parenting tips, tattoo aftercare (been there)—if you can teach it, you can sell it. Keep it short, practical, and to the point. Perfection is not required.

You can use Google Docs + Canva for formatting and self-publish that bad boy in a day or two.


3. 🎨 Canva Templates

Social media templates, email graphics, lead magnets, resume layouts—people want stylish, plug-and-play designs. If you know how to drag and drop, you can create a Canva template pack. Bonus: once someone buys one, they’re often coming back for more.

Also great for fellow solopreneurs who don’t want to stare at blank pages anymore.


4. 🎥 Mini Online Courses

Before you roll your eyes—I’m not talking about a 10-hour lecture series here. A mini course can be 3–5 short videos, a workbook, and maybe a bonus checklist. Teach something you know. Use your phone to film it. Host it on Teachable or Thinkific. Done.

You’re not trying to be Harvard—you’re just helping someone get from point A to point B faster than Google can.


5. 📸 Stock Photos

Got a decent camera (or a newer smartphone)? Create and sell themed photo packs—flat lays, desk setups, seasonal decor, cozy lifestyle shots. Bloggers, brands, and online creators are always looking for quality, copyright-free content.

Pick a niche, snap a few photos, batch edit, and upload them to platforms like Etsy, Creative Market, or your own site.


6. 🖼️ Digital Artwork

If you’re an artist or designer, sell your digital art as prints, wall decor, or even coloring pages. Think home office prints, affirmations, seasonal signs—all those cute designs people hang in their kitchen and pretend they made themselves? Yeah. That.

Make it once, sell it endlessly. My kind of hustle.


7. 🔐 Membership Sites

Got a vault of content or want to build a tight-knit community around something you love? Start a simple membership site. Share exclusive downloads, behind-the-scenes content, templates, monthly challenges—whatever works for your audience.

Use platforms like Podia, Payhip, or even a private blog with password access. Low overhead, big community potential.


So there you have it: seven digital products you can absolutely create this weekend, while still living your real, chaotic, snack-filled life. The key? Don’t overthink it. Pick one, get it out there, and improve as you go.

Next up, I’ll show you how to actually launch your digital product without spiraling into perfectionist panic.


How to Launch Your Digital Product (Without Losing Your Mind or Quitting Mid-Way)

Alright—you’ve picked your digital product idea. You’ve got your caffeine, your half-charged laptop, and maybe a kid watching Bluey long enough for you to focus. Now what?

Let’s walk through how to go from “cool idea” to “actual product you can sell”—without overcomplicating the process or waiting until Mercury’s out of retrograde.


🧠 Step 1: Pick an Idea That Doesn’t Make You Hate Life

Start with something you actually enjoy or know how to do. Don’t force yourself to write an ebook on cryptocurrency if you’re more into DIY meal planning. Passive income is still work—you just want to make sure it’s the kind of work you can vibe with for more than an hour.

Bonus points if it solves a specific problem your ideal customer is already Googling in frustration.


✍️ Step 2: Create the Product (Good Enough > Perfect)

Seriously—don’t let perfection kill your progress.

Use:

  • Canva for design work (planners, templates, workbooks)
  • Google Docs for drafting ebooks or copy
  • Teachable or Thinkific for mini courses
  • Etsy, Payhip, or Gumroad for hosting and selling

You do not need fancy software or studio lighting. You need momentum and a willingness to hit “publish.”


🛒 Step 3: Choose a Platform (AKA Where the Money Comes From)

A few of my go-tos:

  • Etsy – Great for printables, templates, and digital art
  • Gumroad – Super simple, low-fee, great for creators
  • Payhip – Great for bundles, memberships, and direct sales
  • Your own website – More control, more setup (but worth it long-term)

Pick the one that matches your vibe and tech comfort level. You can always switch or expand later.


📣 Step 4: Tell People (Marketing Doesn’t Have to Be Icky)

I get it—marketing feels weird when you’re not a “salesy” person. But here’s the thing: you’re not scamming anyone. You’re solving a problem. And people pay for that.

Try this:

  • Share behind-the-scenes peeks on social media
  • Post helpful tips that tie into your product
  • Use Pinterest to drive traffic (trust me, goldmine)
  • Start an email list (even if it’s just your mom + 4 subscribers at first)

You don’t need a viral moment. You need consistency and a few people who say, “Hey, this is exactly what I needed.”


🔄 Step 5: Rinse, Refine, Repeat

Your first product might not be a bestseller. That’s normal. You tweak, repackage, relaunch, and build on what worked. The best part? You’re building an asset. One that lives online and keeps working even when you’re offline (or dealing with a diaper blowout).


Launching doesn’t have to be overwhelming. Keep it simple. Keep it scrappy. Keep it real. You’ll learn more by doing than you ever will by overthinking.



Tools That’ll Save Your Sanity (and Make You Look Like a Pro)

Look, you don’t need a 15-tab tech stack or $300/month subscriptions to get started with digital products. I’m all for keeping it simple, affordable, and beginner-proof—because let’s be real, I don’t have time to watch six-hour tutorials while reheating the same cup of coffee three times.

These are the tools I use (and swear by) to actually get stuff done without losing my mind:


🎨 Canva (My MVP for Literally Everything)

If you don’t have Canva, are you even trying to create digital products? I use it for ebooks, planners, printables, Pinterest pins, social graphics—you name it. It’s drag-and-drop, no design degree required, and even the free version slaps.

Want to look like a pro without being one? This is your secret weapon.


📝 Google Docs (Because Word Is Too Extra)

This is my go-to for writing ebooks, outlining courses, drafting content, and collaborating with anyone helping me out. It autosaves, syncs across all my devices, and doesn’t crash when I forget to hit save (which I do, constantly).

Bonus: it’s free and super easy to turn into a formatted PDF using Canva when you’re done.


🛍️ Gumroad or Payhip (Your Digital Cash Register)

Both platforms are perfect for selling your digital products with no stress. Upload your file, add a description, and boom—you’re open for business. Gumroad is great for one-off products and subscriptions. Payhip is killer for bundles, memberships, or if you want to run your own affiliate program.

They handle the delivery. You just collect the payments. Easy money.


🖥️ Etsy (If You’re Into the Creative Vibe)

Etsy is amazing for selling printables, digital art, planners, templates—anything pretty or Pinterest-worthy. The competition’s fierce, but the audience is already buying digital products, which is half the battle.

If you tag your stuff right and create eye-catching mockups? You’re golden.


💌 MailerLite or ConvertKit (Build That List, Baby)

You don’t need a massive list, but starting one now will pay off later. Use a freebie (like a sample printable or checklist) to collect emails, then stay in touch with your audience. Email lists are digital gold—because Instagram might ghost you, but your email subscribers are yours forever.


You don’t need a million tools—you need a few that actually work. These helped me go from “I think I’ll try this digital product thing” to “Holy crap, people are buying this?!”

Next up, I’ll show you how to market your products without selling your soul.

Want me to dive into the “Marketing Strategies” section next?

Let’s goooo! Time to talk about marketing—without the cringe, without the overwhelm, and definitely without pretending to be an influencer if you’re not about that life.

Here’s your next section rewritten:
“Marketing Strategies for Your Digital Products” — in your “I’m building a business in between diaper changes and deadlines” voice.


Marketing Your Digital Products (Without Feeling Like a Used Car Salesman)

Okay, let’s address the elephant in the inbox: marketing feels weird. Especially when you’re just starting out and you’re like, “Who am I to promote this thing I made in Canva at 11 PM in my sweatpants?”

But here’s the truth: if your product helps people, you owe it to them to tell them it exists. You’re not being pushy—you’re being helpful. So let’s ditch the guilt and talk about ways to market your digital products that don’t make you feel gross.


📱 1. Social Media (But Make It Human)

You don’t need to go viral. You just need to show up consistently and talk like a real person. Share:

  • Behind-the-scenes peeks (people love the messy middle)
  • Quick tips related to your product
  • Testimonials or kind words from happy buyers
  • Your own story—why you made it, how it helped you

Instagram, TikTok, Facebook, Pinterest—pick one or two that feel fun (or at least tolerable), and build from there. You don’t need to be everywhere. You just need to be somewhere consistently.


📬 2. Email Marketing (Your Low-Key Superpower)

I know, email sounds so 2003—but hear me out: your email list is the only platform you actually own. No algorithm is going to tank your open rate like it will your Instagram engagement.

Start with something simple: offer a freebie (like a sample page of your planner or a quick checklist) in exchange for an email address. Then send weekly-ish emails with value, updates, and yes, the occasional “hey, I made this thing, go check it out.”

Pro tip: Write like you talk. If you’re sarcastic and informal on social? Be that in email too. Your people will love you for it.


📌 3. Pinterest (The Unsung Hero of Passive Traffic)

Pinterest is basically Google with prettier pictures—and it loves digital products. Make a few pins for each product (Canva templates for the win), link them to your store or blog post, and let them work in the background.

It’s long-game traffic that doesn’t vanish in 24 hours. Plus, it doesn’t care if you have zero followers. Chef’s kiss.


✍️ 4. Content Marketing (Blog It, Teach It, Share It)

Write helpful blog posts that connect to your product. For example:
Selling a meal planner? Write a post about “How I Feed a Family of 6 Without Losing My Sanity.”

Drop value, mention your product as the next step, and sprinkle in SEO keywords like parmesan on pasta. Boom—evergreen content that ranks and sells.

Bonus: This builds trust. You’re not just selling—you’re serving first. People buy from people they trust.


🤝 5. Collaborations & Testimonials (Let Other People Hype You)

Find a few fellow creators, bloggers, or micro-influencers in your niche. Offer your product in exchange for honest feedback or a shoutout. Their endorsement > your self-promo.

And when buyers say something nice? Screenshot it, share it, plaster it on your product page like a badge of honor. Social proof matters.


Marketing doesn’t have to be loud, fake, or complicated. It just needs to be you, showing up with something that helps. You’ve already created the product—now let people know it exists.



Real Talk: A Few Success Stories That Aren’t Just Marketing Fluff

Look, I know how it feels scrolling through success stories where someone claims they made $20K overnight selling a $7 ebook—and you’re just over here trying to figure out how to make your PDF actually download correctly.
Let’s be real. Growth takes time. But it’s absolutely possible—and here are a few stories that prove it (minus the hype).

🧑‍🏫 Sarah: The Teacher-Turned-Ebook Boss

Sarah was a burnt-out teacher with more lesson plans than free time. So she turned her best classroom resources into an ebook series. Took a while to get traction, but once she figured out her audience (other overwhelmed teachers), she started making sales in her sleep—while still doing what she loved, just on her own terms.

📷 Mark: The Niche Course Creator

Mark wasn’t famous. Didn’t have a huge audience. But he knew beginner photographers kept asking the same questions, so he packaged his answers into a mini course. Nothing fancy—just value, clear instruction, and a relatable tone. And guess what? It took off. Not viral-level, but consistent, growing income with every launch.

🖼️ Lisa: The Etsy Printable Queen

Lisa got side-eyed when she said she wanted to sell printable planners and wall art online. But she leaned in anyway, figured out Etsy SEO (after some trial and error), and built a shop that now brings in steady sales every month. Her “cute but useful” printables are now decorating homes she’s never even been in. Passive income? Yep. All from her laptop.


Final Thoughts: You Don’t Need to Be “Ready”—You Just Need to Start

Here’s the part where I get all motivational on you, so bear with me.

If you’ve been waiting for the perfect time to start your passive income journey—spoiler alert: it doesn’t exist. You’ll never feel 100% ready. Your product will never be 100% perfect. And honestly? That’s okay.

Start with what you have. Use what you know. You don’t need to do all seven product ideas—just pick one. Focus. Test. Learn. Adjust. And launch the damn thing.

You already have something valuable in your brain. Someone out there needs what you’re sitting on. So let’s stop waiting and start building.


Your Next Steps (a.k.a. Let’s Make It Happen)

✅ Pick ONE digital product idea from the list above
✅ Block out a few hours this weekend to work on it (yes, schedule it)
✅ Use free tools like Canva, Google Docs, Gumroad, or Etsy to create and launch it
✅ Share it (even if it feels scary)
✅ Celebrate the first sale—because that first one? Feels like magic.

And hey—if you’re stuck, have questions, or just want to tell someone “I actually did it!”—drop a comment or email me. I’m in the trenches with you, and cheering you on from behind this slightly chaotic desk.

Let’s make that passive income in pajamas dream a reality. ✌️

BUY MY BOOK ON AMAZON AND START TODAY!

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